News & Events

In the heart of Shanghai Changfeng Eco-business district, a large-scale complex, Guoco Changfeng City, is the first office project that attained LEED Platinum Certification in Putuo District and the first WELL Platinum Grade office project in Shanghai. OPTIMIX gladly helped the project in attaining double Platinum in WELL & LEED. The integrated development adopted OPTIMIX's all-rounded tiling solutions for their ceramic tiles, stones and rock panels. OPTIMIX TA301 Tile Adhesive (Basic), TA312 Tile Adhesive (General Purpose) & TA313 Tile Adhesive (Semi-Flexible) used are all approved by China Environmental Labeling certification, ensuring the requirements on harmful VOC content are met. VOCs are volatile matters that can be natural or artificial caused, adversely affecting health in various ways: irritating nose, eyes and throat, headaches, nausea, harming liver, kidney and the central nervous system. Hence it is critical to choose eco-friendly materials for the health of the space users. With humanity as the core of structural planning, this commercial project is the first office project in Shanghai attaining Platinum in WELL. The WELL Standard improves human health, fosters a culture of health and emphasizes on health development of building space users through intervening the design elements of air, water, nourishment, light, movement, thermal comfort, sound, materials, mind and community; and through operating systems and management policies. Guoco Changfeng City is also the first office project in Putuo District pre-certified Platinum by LEED – which means attaining the highest Platinum grade scoring over 80 points in parameters like sustainable facility planning, protection and conservation of water, highly efficient and renewable energy usage, the adoption of eco-friendly building materials and indoor environment quality. At the beginning of the 14th Five-Year Plan of the PRC, the 14th Five-Year Plan proposes to promote a comprehensive green transformation of economic and social development. Digital construction, green buildings and the construction of low-carbon cities have become an indispensable development direction now and in the future. OPTIMIX will continue to provide reliable and environmentally friendly building material solutions to assist in the development of green buildings, in line with the national goal of future development.

The Tencent Qianhai Towers are situated in the heart of Qianhai Innovative Business Centre, being the third operation base in Shenzhen development and the first project of Shenzhen-Hong Kong collaboration in Qianhai. The towers are currently in the final deco phase.   Designed by KPF Associates, Tencent Qianhai Towers are comprised of two office buildings in the artistic concept of "crystals", creating crisscross lines and multi-facets, hence a stylish look with a sense of high technology.   Early since 2008, Shenzhen has raised the idea of "green metropolis", and Tencent is on board. From the sustainable design of Tencent Seafront Towers recognized by LEED NC gold standard, it embodies Tencent's emphasis on care in humanities and the well-being of their employees.   The Tencent Qianhai Towers are therefore no exception in endeavor to reach the LEED gold standard. Other than intelligence-building with BIM technology, environmental-friendly materials are also important to the architectural space users. For the green materials, OPTIMIX TA312 Tile Adhesive (General Purpose) & OPTIMIX TA313 Tile Adhesive (Semi-Flexible) are selected to be used in the interiors of T1 & T2 office towers. OPTIMIX TA312 & TA313 are certified by the China Environmental Labeling in ultra-low VOC content.   OPTIMIX TA312 & TA313 are both complied with industry standard EN12004 C1T & C1TE grades respectively, with outstanding ability to satisfy different types of tiles application.   Tencent is encouraging their global business to build a low-carbon future, and OPTIMIX's manufacturing plant in Dongguan, China is accredited by ISO14001 Environmental Management System. Our products comply with Tencent's promise on low-carbon from production, logistics and application site. Let us look forward to the opening of Tencent Qianhai Towers, becoming an iconic architecture in Shenzhen.

OPTIMIX is once again recognized by HKCSS’ “Caring Company” program this year, approving our work in caring employees, the community and the environment.   Since 2002, HKCSS has founded the Caring Company program in order to encourage parties in commerce cooperate with social partners, enterprises fulfilling their social responsibilities, and to encourage the industry and organizations to give care to our community, employees and protect the environment, eventually building an inclusive society.     From the onset of the fifth wave of COVID-19 in Hong Kong, OPTIMIX has implemented working from home arrangement while maintaining stable product supply, heeding to the government’s policies to maintain social distance and providing Rapid Antigen Tests and medications for our staff.   Moreover, OPTIMIX will continue to fully support CIC’s Construction Industry Sports & Volunteering Programme (CISVP), promoting and participating in their voluntary and charity events, giving back to the society in our maximum effort.   OPTIMIX gives timely response and stays on our duty to support the government’s anti-pandemic efforts. Our team will closely monitor the situation and provide a stable materials supply to Hong Kong, at the same time not forgetting to give care to our staff, community and environment through long term value creation.

OPTIMIX is honored to be awarded “Hong Kong Top Brand” by Hong Kong Brand Development Council and The Chinese Manufacturers' Association of Hong Kong. In the keen competition with public poll and grand final, the judge panel rates according to brand popularity, distinctive business features, innovative ideas, quality, image, eco-friendliness and social responsibilities. OPTIMIX has stood out as one of the Hong Kong Top Brands, which is a big milestone for us to recognize the past 22 years of efforts and achievements. It has been 23 years since Hong Kong Top Brand was first introduced, the honorable winning brands are elected through rigorous trials, final and public poll. The brands that became best among the industry elites are the key players in the development of Hong Kong brands. Every year an array of competitive Hong Kong brands participates in this election, among the candidates there are renowned local veterans, future-envisioning startups, and also pioneers that expand new market potentials in overseas, Greater Bay Area and The Belt and Road Initiative. This award unquestionably validates OPTIMIX’s emphasis on quality and reliability throughout the years. Our next step will always be keeping our promises, bringing the most prestigious, newest and sustainable building material to our clients, supplying dry mortar to the needs of market demands and future trends. We aim to service the architectural projects in the Mainland, Hong Kong and Macau.

The much anticipated M+ Museum in West Kowloon officially opens its doors! Designed by Herzog & de Meuron collaborating with TFP Farrells and Arup, the museum houses around 8,000 artifacts and installations, including the famous street graffiti by our “King of Kowloon”, Mr. Tsang Tsou Choi and 1,000 pieces will be showcased to the public in the first phase. In a green and sustainable building design, this project complies to BEAM Plus and ISBD, with OPTIMIX Flooring and Tiling Systems involved. Products used include OPTIMIX FS161 Floor Screed (Waterproof), TA328 Tile Adhesive (Flexible), and TG410E Tile Grout (High Performance). FS161 Floor Screed (Waterproof) is a water-resistant screed with high compressive strength and suitable for both indoor and outdoor areas. Its excellent shrinkage compensation feature helps reduce surface cracking formed by movement and shrinkage. For TA328, other than having the strength of EN12004 C2TE S1 Grade, it is certified Platinum by CIC Green Product Certification, fulfilling the requirement of eco-friendly building material in modern architectures, and also helps the developers apply certifications in sustainability like BEAM Plus, LEED and WELL. Let’s take a tour through the lens of our OPTIMIX teammates!