China International Economic and Technical Cooperation consulting firm, co-sponsored by the Beijing Municipal Building Decoration Association, Beijing International Exhibition Co., Ltd. Qing Shang, China Building Decoration Association, Tsinghua University, the Singapore Building and Construction Authority, Pennsylvania Department of Commerce and a number of other enterprises, organized the 12th Beijing Beautify Homes Show and the First Beijing Building Decoration Design Biennial on August 5, 2011, held at the grand Beijing China International Exhibition Center.

The "Beautification Home Show" and "The First Beijing Building Decoration Design Biennial" is the debut of these two exhibitions on the same stage and enhanced the professionalism of the exhibition, bringing new direction for both the residential and architectural fields. This First Beijing Biennale exhibited architectural design to Beijing and the National Building Decoration industry bringing new opportunities. The exhibition brought together nearly all of Beijing’s furniture "double A" qualification (a construction, Class design) enterprises and professional design agencies, as well as the backbone of the designers of these institutions. The show was well thought out and significant, including many famous architectural design agencies, designed to demonstrate achievements and notable works.

At the exhibition, OPTIMIX had the opportunity to become a support company and exhibitor of a comprehensive selection of its materials. As OPTIMIX’s products are high quality, with a strong reputation, especially within the decorative design area, they caught the designers’ attention, including Chikuho, architectural homes, CITIC decorative, and more than a dozen decoration companies, with whom OPTIMIX had established good communication. OPTIMIX’s products were not only praised by the famous local design companies, but also attracted the attention of foreign companies, including the Singapore Building and Construction Authority and the Pennsylvania Department of Commerce. OPTIMIX’s participation in the exhibition enhanced its reputation, with several media outlets showing interest in its products.

OPTIMIX’s participation in this exhibition, not only increased its interaction with the domestic well known enterprises, but also enhanced its visibility in the architectural field, moving OPTIMIX towards a new era of development.