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L’Avenue, located in the centre of the Shanghai Hongqiao Foreign Business District, was the latest joint investment of Louis Vuitton Moët Hennessy (LVMH) Group and STDM (STDM) China Holdings Limited. 

L’Avenue was designed by the famous Japanese architect, Mr. Aoki Jun. The external structure is a hyperboloid streamlining concrete structural design using ceramic tiles as decoration. From outside, L’Avenue looks like a lady’s skirt that reveals a dynamic modernism style. OPTIMIX was also involved in the design of the high performance external rendering and tiling system for the façade to provide a durable and sustainable tiling finish. The final system proposed by OPTIMIX was approved by both the designer and the developer. OPTIMIX provided a truly durable, high-performance wall and tiling system for the developer, architects and consultants. Products used:

•  OPTIMIX TA338 Tile Adhesive (High Performance)
•  OPTIMIX TA313 Tile Adhesive (Semi-Flexible), and 
•  OPTIMIX TA328 Tile Adhesive (Flexible).